How It Started

In 2013, Michelle Moreland started VI Jewelry Co. in her hometown St. Thomas, U.S. Virgin Islands with a creative spirit and a deep love for her community. What began as a personal passion soon grew into a way to help people feel connected to the islands and to one another, no matter where life takes them.

Rooted in island heritage and created with care, her simple yet bold styles are more than jewelry—it’s a reflection of shared identity, love for our culture, and the strength of community that connects us all.

Michelle built the brand while raising her two daughters and staying true to her minimalist lifestyle. Her belief that meaning matters more than excess, and that authenticity will always shine brighter than trends, continues to shape everything VI Jewelry stands for.